Project Brief

DEADLINE Thursday 20th May 2014

Interim assessment:

Learning Aim A: 8th October 2013

Learning Aim B: 5th November 2013

Learning Aim C: 20th May 2014


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Download Project Brief hereCreating_Digital_Video_2013_files/Unit%207%20Creating%20Digital%20Video%202013-14_1.pdf

Your lesson by lesson guide to what’s going on.

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Learning aims

In this unit you will:

A understand the applications and features of digital video products

B design a digital video product

C create, test and review a digital video product.


You are working as a film maker for Bodmin’s ‘Tell it as it is” video channel giving young people the chance to express them selves and show the world their talent. You can select from the following

        1 A lip sync music video/ music video created for your        

        own recorded song

        2 Are computer games a distraction or do they have

        educational benefit?

        3 Local street culture... A short film documenting street

        culture, skate culture, the local music scene

        4 A sports story the world needs to know about. The hard    

        and gruelling schedule of a young athlete and the               

        sacrifices made.

        5 How to become a beauty technician.

        6 Succeeding in the local construction industry.

        7 Your idea for a film for our channel


You will need to research your market and the subject of your film well. If they are poorly produced then they will not have the desire effect on the audience and will have a negative effect on the reputation of your client.

Review at least three existing and different digital video products/clips and explain features about the technical qualities, content and the message/purpose.

Match these features to the target audience and analyse the impact of the clip on the audience.

What could be improved in the clip? What are the strengths of the clip?


Research your subject. Make use of questionnaires for student voice. Design your video based on one of the 8 starting points above. Explain the purpose and target audience. Use your target audience feedback to help determine your script.

Write a complete script and storyboard, and create a recording schedule and log sheet.

Recruit a cast/crew, and carry out a recce of filming location(s).

Produce a series of alternative designs that fulfil the brief.

Justify how this design entirely meets the brief from the agency.

These films will be placed strategically across the web. They must appeal directly to their audience and thus will hopefully be virally spread be spread by their audience to a national and international market.

Production and Post-production

Record all original video clips and, if required, audio clips. Prepare any additional assets needed and describe any relevant constraints.

Make sure you have noted any health and safety issues or legal issues for your video.

Editing and Testing

Edit the original video clips and assets into your 5-10 minute digital video product.

Render the finished video into a suitable file format.

Test that your clip is functional and get feedback from another person on your video. Is it fit for purpose? Is it suitable for the audience? Amend your clip to make sure it meets the original

requirements in the brief.


At the meeting with the Video Channel owner, you will need

to show that your video meets the brief, the viewers will like it, prior to the film going live there is a potential for the film to go viral and you have reviewed your design.

Obtain feedback from another person to act as the viewer. Evaluate the final product and justify why it meets the brief and suggest improvements.

Describe legal and/or ethical constraints, and any health and safety considerations.

Your evaluation should be used to present your thoughts and considerations to the owner in order to be asked to produce all 8 films in the series.

Download unit Spec HERECreating_Digital_Video_2013_files/Unit%207%20Digital%20Video_1.pdf

Assessment evidence

Research and concluding typed report with screen grabs in Design Journal.

Criteria Covered

2A.P1, 2A.M1

2A.D1, (1A.1)



Assessment evidence

Design documentation, includingdescription of purpose and audience,

script, storyboard, recording schedule, logsheet, cast/crew list

and recce report all evidenced in Design Journal.

Prototype clips.

Criteria Covered


2B.M2 2B.D2,

(1B.2, 1B.3)



Digital files of original video clips and,

if required audio clips, demonstrating

range of skills used.

Digital files of acquired assets.

Documentation of health and safet issues when filming (perhaps using

annotated photographs).

Report of legal issues.

Criteria Covered

2C.P4, 2C.M3



Production and


Completed video clip in native format.

Completed video clip in rendered


Criteria Covered

2C.P5, 2C.M4,

2C.D3, (1C.5)


Editing and Testing

Evidence of feedback, e.g. completed questionnaire.

Evaluation report/ presentation.

Criteria Covered

2C.P6, 2C.M5

2C.D4 (1C.6)